How to Take Your Email Marketing to the Next Level

The reality is, most leads don't have the intention to purchase at the very first moment they come in contact with your business. Because buying cycles differ between products, industries and services, lead nurturing plays crucial roles in your digital ecosystem. The use of email marketing has proved to be among the most efficient and economical ways of nurturing leads. If you want to create an effective program for marketing via email, it is essential to ensure that your business is using the power of automation to its fullest. Understand and implement email best-practices to elevate your email campaign and provide a tangible ROI for your organization. It doesn't matter if it's Constant Contact, Hubspot, Pardot or a different email marketing software, segmenting and nurturing your leads with email workflows can play a significant role for building relationships and moving leads down the funnel. In order to get your customers to buy from you, it is essential to remain in their minds by contacting them several times. Through segmenting your lists, you can develop tailored messaging specific to the personas you target. Marketing professionals have observed an increase of 7600% in the revenue generated by segmented campaigns. The ability to tailor your marketing by using segmentation. This can be done through the collection of data regarding people interested in your service or product. How 5 How 3

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